Google’s business profile is introductory to your business; it includes your location and directs people to your website. Google is like a reference for your customers, take time to optimize and make it as professional as you can. Google Business Profile is a free tool that turns your business info into a beautiful Knowledge Panel that can appear on Google Search and Maps.
Why create a Google business profile listing
A google business profile listing is a free service that allows you to create an accurate and up-to-date company profile on Google Maps. You can customize your listing with photos, videos, reviews, contact information and more. Plus, your business can be found in search results on desktop or mobile devices.
The main reason why you should create a Google Business Profile is that it helps with your SEO. In 2018, over 80% of all local searches on Google are done via mobile phones. Your potential customers are using their mobile devices to search for local businesses on Google Maps and Google Search and if they don’t see your business listed there, they won’t know that you exist.
What information to add to your google business profile listing
Business name:-This is the name of your business, which will appear on your google business profile listing. It should be identical to the name on the business license and other official documents, if applicable.
Address: – This is where customers should go to visit your business. If you have multiple locations or offices, you can add them by clicking Add another location or office link under your primary location or office information. You can also add multiple addresses for each location or office if they’re different (for example, if one address is only open during certain hours). To update an address later, click Edit next to it in your list of locations or offices.
Description: – Use this field to tell people what you do, who you do it for (your target market), and how you do it (what makes you unique). A good description should include some important keywords related to your business so that search engines can find them when people search for those terms online.